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How to Market Fine Art in Galleries and Virtual Spaces

Everything you need to know about, photographing your work, applying to galleries, selling your work online, and Internet marketing.

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At the end of my course, students will be able to, identify different venues to sell artwork, including Internet sites and brick-and-mortar establishments such as art galleries and coffee shops. Students will also be able to photograph and edit their artwork. Students will also be able to generate catalogs using Adobe Photoshop quickly and easily and submit these catalogs to clients and art galleries. Students will be able to use social networking sites such as, Facebook,Tumblr, Instagram, Pinterest, Linkedin, to establish a reputation and market their artwork. Students will also learn how to create a blog with Google blogs and will learn how to create and generate content for the blog that pertains to their personal life as an artist, interesting content that reflects well on themselves, and of course spotlight their artwork.

The type of person who should take this course can either be an artist who wishes to market their artwork by themselves and learn to use marketing techniques to promote and sell their own artwork. However, this course would also be of equal value to a friend or family member or even someone looking to establish a business as an art marketing guru. Another type of individual who could benefit from this course could be someone who owns a gallery, is thinking about establishing a gallery, or wants to open up a virtual gallery site and market other people's artwork.

Students should have at least 12 good works of art to sell, a computer, a smartphone and access to the internet. A single lense reflex camera is nice but a smart phone will do the trick. A copy of any version of Adobe Photoshop is a plus and you can download an older version for free from Adobe. A Paypal account is useful and you may want to set up an Etsy.com account before you begin the course.


Your Instructor


Prof. Kenney Mencher
Prof. Kenney Mencher

This is an abbreviated resume. For the full bio visit this link:

http://kenney-mencher.com/Kenney_Mencher_biography.html

Resume: KENNEY MENCHER

kmencher@ohlone.edu

http://www.kenney-mencher.com/

EDUCATION

1993-1995 University of Cincinnati, Cincinnati, OH MFA Painting

1991-1994 University of California, Davis, CA MA Art

1988-1991 City University of New York, Bronx, NY Magna Cum Laude; BA Art History

1985-1986 University of Cincinnati, Cincinnati, OH

& Spring 1988

1981-1985 Art Students' League, Manhattan, NY

1978-1982 Art & Design High School, Manhattan, NY

EMPLOYMENT

1999-Present Associate Professor of Art & Art History, Ohlone College, Fremont, California

1998-1999 Instructor of Art History & Western Civilization, San Francisco University High School

1996-1998 Assistant Professor of Art & Art History, Texas A&M University, Laredo, TX

1995-1996 Curator of Visual Resources, University of Chicago, Chicago, IL

1995-1996 Adjunct Instructor, University of Chicago, IL

EXHIBITIONS: Solo and Two Person

2012 Ohlone College, Fremont CA

Renovated Reputations: Paintings, Istallation and Mixed Media by Kenney Mencher with publication edited by the artist. (Solo)

2012 Elliott Fouts Gallery, Sacramento CA Renovated Reputations: Paintings, Istallation and Mixed Media by Kenney Mencher with publication edited by the artist. (Solo)

2012 Santa Clara University, Santa Clara CA Renovated Reputations: Paintings, Istallation and Mixed Media by Kenney Mencher with publication edited by the artist. (Solo)

2012 Art Museum of Los Gatos, Los Gatos CA Renovated Reputations: Paintings, Istallation and Mixed Media by Kenney Mencher with publication edited by the artist. (Solo)

2011 ArtHaus Gallery, San Francisco, CA Renovated Reputations: Paintings, Istallation and Mixed Media by Kenney Mencher with publication edited by the artist. (Solo)

2009 ArtHaus Gallery, San Francisco, CA In Black and White: Monochromatic Paintings by Kenney Mencher and Caroline Meyer

2009 Dahlia Woods Gallery, Dallas, Texas Cool Shades, Kenney Mencher and Linda Sheets

2008 Art Museum of Los Gatos, California Sex, Politics and Misogyny Peter Langenbach and Kenney Mencher

2008 Sequential Art Gallery, Portland, Oregon Cads and Coquettes (Solo)

2008 Varnish Fine Art, San Francisco, California Lovers and Liars (Solo)

2007 Elliott Fouts Gallery, Sacramento, CA Faces and Farces (Solo)

2006 Klaudia Marr Gallery, Santa Fe, New Mexico Kenney Mencher: Recent Work (Solo)

2006 Elliott Fouts Gallery, Sacramento, CA Apperceptions and Allegories (Solo)

2006 Norton Studio Gallery, Pacific Art League, Palo Alto, CA Being There (Solo)

2006 Esteban Sabar Gallery, Oakland, CA Similes and Sayings (Solo Show)

EXHIBITIONS: GROUP

2011 ArtHaus Gallery, San Francisco, CA The Men's Room

2010 Elliott Fouts Gallery, Sacramento, CA Go Figure

2010 ArtHaus Gallery, San Francisco, California, Resurgence

2008 ArtHaus Gallery, San Francisco, California Figurative Works by Gallery and Guest Artists

2007 Klaudia Marr, Santa Fe, NM 14th 14th Annual Realism Invitational 2007

2006 Klaudia Marr, Santa Fe, NM13th Annual Realism Invitational

2006 Triton Art Museum, Santa Clara, CABeyond the Likeness: Self Portraits by California Artists

2005 Klaudia Marr, Santa Fe, NM 12th Annual Realism Invitational



Class Curriculum


  Overview
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  Instagram
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  Shipping and Storing Your Artwork
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  Review
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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